We are the Food
Culture Alliance

We exist to champion food culture and leverage the toolbox of strategies it provides to shift preferences and increase society’s demand for nutritious and sustainable foods. We work with global and local practitioners and organisations, providing them with knowledge, tools, and resources to deploy strategies and accelerate impact at scale.

Learn more about us

Igniting society’s preference for a nutritious, sustainable future

Our food system drives demand for unhealthy and unsustainable foods.

Our global food system has shaped societal preferences in favour of consuming unhealthy and unsustainable foods, fuelling poor health and accelerating climate change. We need radical, accelerated transformation in our consumption habits and across society as a whole to combat this.

Culture fuels consumption

Culture weaves its powerful threads through all of our lives, guiding our connections, actions and choices every day. Its impact extends to countless areas, including our relationship with food.

Despite its profound impact on our consumption habits, the realm of food culture – impacting the way we think and feel about certain foods – remains unexplored and underutilised. We exist to change that.

The Problem
The Solution

How We
Operate

We build knowledge

We build and spotlight evidence, knowledge, and resources to illuminate the realm of food culture and its boundless possibilities.

We strengthen collaboration

Working across sectors and geographies, we identify and convene relevant stakeholders and establish local alliances that generate ideas and pinpoint prospects for advancing the food culture mission locally.

We drive action

As local stakeholder alliances refine ideas and build enthusiasm in food culture, we support them in forming coalitions to develop and implement food culture strategies at scale.

We build knowledge
We strengthen collaboration
We drive action

Global

At the global level, the Food Culture Alliance consists of 3 member organisations: Global Alliance for Improved Nutrition (GAIN), EAT Forum and Global Business School Network (GBSN). These organizations provide advice on strategic matters ensuring that the direction of the Food Culture Alliance remains aligned with mission and vision. We primarily work on building knowledge and evidence on food culture, support global membership, and advocacy for the Alliance.

Kenya

In Kenya, we have established a diverse multistakeholder alliance consisting of stakeholders and organizations in the media & food sector, land use, youth social ventures, and heritage organizations that seek to preserve Kenyan cuisine. These organizations will embark on a learning & action journey to deep dive into Kenyan food culture and to devise food culture interventions to address preferences for nutritious and sustainable foods.

Indonesia

The Indonesia Alliance is starting small, working with a few key organizations to build something solid from the ground up. Watch this space to learn how this group taps into these core beliefs, values, and norms to support nutritious and sustainable food preferences in Indonesia.

Global
Kenya
India
Indonesia

What’s new?

We curate high quality, accessible news and resources for anyone who wants to learn more about food culture and the opportunities it provides.

Sustainable food comes at a cost: Who should be paying?

With COP29 well underway, the impact of global food systems on climate is once again in focus. In wealthier regions, food often takes a back seat to lifestyle spending, where convenience and low cost are prioritised over nutrition and sustainability. This brings up an important question: should wealthier societies rethink their spending habits and cultural values around food to better support a nutritious and sustainable future for all?

November 19

Events

If we are what we eat, then who are we? Exploring women’s identities through food culture

How do wider cultural changes, such as technology and social media, women’s economic empowerment, demographic shifts, and evolving gender roles redefine women’s identities and reshape how women feel about, think about, and value food?

June 28